2007 Strategic Plan   PDF (980KB) Industry Trends Enbridge's Strategic Plan capitalizes on the economic and business forces which are rapidly reshaping the energy industry. These major trends are described below. more...

Strategic Direction

		Enbridge's vision is to be the North American leader in energy delivery, building upon its strength and reputation in three businesses - liquids transportation, natural gas transmission and natural gas distribution.

Each year Enbridge reviews its strategic direction through a rigorous Strategic Planning process which culminates in a Board approved Strategic Plan. The Strategic Plan incorporates current long-term continental energy supply and demand estimates, which fundamentally underpin existing and potential delivery infrastructure needs. Identifying these potential opportunities and threats allows Enbridge to position itself with either new build or acquisitive projects to assist our customers.

Key Strategies

To achieve this vision Enbridge will focus on the following three overarching corporate strategies:

1. Expand Existing Core Businesses
   The Company will expand its core asset platforms and existing businesses. Strategies for each core business are included in the sections below. The primary goal of this strategy will be organic growth initiatives that leverage advantages from existing assets and expand service into new markets.
2. Focus on Operational Excellence and People
   Enbridge will continue its focus on operational excellence, including cost efficiency, safety and reliability, customer relationships, protection of the environmental, innovation and effective stakeholder relations. Enbridge will also focus on managing human capital constraints resulting from the opportunities and growth in the energy industry. To successfully pursue these strategies, the Company must mitigate certain business risks. These risks, and the Company's strategies for managing them, are described under "Risk Management".
3. Capitalize on the Partnership/Trust Model
   Enbridge owns investments in and manages Enbridge Income Fund (EIF) and EEP, which will develop or acquire energy infrastructure assets in North America and optimize the returns on assets they currently own.
4. Develop New Growth Platforms
   Enbridge believes it is also important to develop new growth platforms that complement the existing core asset base. Initiatives include liquefied natural gas (LNG) regasification, power generation and new energy technologies.

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