Enbridge's Strategic Plan capitalizes on the economic and business forces which are rapidly reshaping the energy industry. These major trends are described below.

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2008 Strategic Plan

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Strategic Direction

Enbridge's vision is to be the North American leader in energy delivery, building upon its strength and reputation in three businesses - liquids transportation, natural gas transmission and natural gas distribution.

2008 Strategic Plan

Our Strategic Plan was developed over the course of 2008, for the next five years. It was created using a "bottom up" approach whereby operational plans are developed by each business unit with broad direction from Senior Management and the Board of Directors. The following summary identifies the key actions that we need to undertake over the next five years to achieve our objectives.

The 2008 Strategic Plan includes four broad corporate strategies:

Expanding the Core Business

Developing and operating energy delivery infrastructure assets remains the Company's core competency and strength. To capitalize on its asset position, Enbridge will pursue opportunities in both its liquids and natural gas delivery businesses. Gvien the unique and unprecedented opportunities arising from the development of the Alberta oil sands we will aggressively focus on the expansion and extension of our liquids pipeline and terminaling business. However, we will also seek to capture additional growth opportunities associated with our Gas Businesses to maintain as much diversification as possible.
Developing New Platforms

In the longer term, developing new business platforms will be important to maintaining growth and diversification within the Company. New platforms currently being pursued include renewable energy (wind and solar), CO2 transportation and sequestration, and Pathfinding initiatives.
Focusing on Operations

Effective day-to-day management of operations is integral to Enbridge's broader strategy. Achieving our long-term objectives depends on our ability to consistently deliver safe, cost-effective, and high quality service to our customers and meet the broader expectations of the communities that we serve. Operational excellence will ensure that we are able to deliver consistent and pedictable operating and financial performance while rapidly growing our asset and earnings base.
Mitigating and Managing Execution Risk

Executing Enbridge's unprecedented capital program demands effective strategies for mitigating and managing project development risk. Key priorities include enhanced project management systems and processes, proactive human resource planning and an increased focus on social investment.

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