Tomorrow is on: Corporate vision and strategy
At Enbridge we are inspired by our purpose to fuel people’s quality of life and united by our vision to provide energy in a planet-friendly way wherever people need it.
This drives our mission to be the first-choice energy delivery company in North America and beyond.
To be the first choice of:
| Customers | As a safe, reliable and value-enhancing supplier |
| Communities | As a trusted partner |
| Investors | As a top-quality investment |
| Policy makers and regulators | As a constructive advisor and honest broker |
| Employees and prospective employees | As an inclusive employer of passionate, talented and empowered people |
In fulfilling our mission, we play a critical role in enabling the economic and social well-being of people across the world by providing access to affordable, reliable, and secure energy.
Our strategy is underpinned by a deep understanding of energy supply and demand fundamentals. Through disciplined capital allocation that is aligned with our outlook on energy markets, we have become an industry leader with a diversified portfolio across both conventional and lower-carbon energies. Our assets have reliably generated low-risk, resilient cash flows through many commodity and economic cycles.
We recognize that the energy system is changing; as a diversified energy company, we are uniquely positioned to help deliver the global transition to a cleaner energy future. Our strategy is to grow our businesses, increase access to global markets, and invest in lower-carbon platforms.
At Enbridge, tomorrow is on. We are confident in our strategy of pursuing growth in our premier natural gas, liquids, and renewable businesses and investing in adjacent lower-carbon platforms. We’re advancing solutions for today and tomorrow—fueling people’s quality of life and remaining competitively positioned for the long term.
Our values
Everyone at Enbridge is guided by a strong set of core values—Safety, Integrity, Respect, Inclusion and High Performance—that reflect what is truly important to us as a company. Our values drive our every decision, action and interaction and are key to our ongoing success. By acting in ways that reflect and support the Enbridge values, we contribute to a positive culture that enables us to perform to our full potential.
