Strong roots in the Wisconsin community Hayward, Wisconsin has hosted the Lumberjack World Championships every year since 1960, with Enbridge its title sponsor for more than a decade. D.J., Chief of Competition for the annual showcase event, recalls that Enbridge stepped in to save the event during the economic downturn of 2009. “We were in some really rocky waters,” he says. “That relationship (with Enbridge) made this event that much better.”